Chanel Cruise 2012 Steals Cannes Thunder

Chanel Lights Up the Cap d’Antibes

Bringing back the glamour to Cannes, even more perhaps than this year’s festival lineup, Chanel has upped this ante in this famously highstakes week for luxury brands at Cannes. The overlap between fashion and film is manifest in Chanel’s presence at Cannes and beyond, to the legendary Hôtel du Cap along the coast in Antibes, where the Chanel Cruise show was staged on Monday evening, followed by a film by Karl Lagerfeld. The exquisite white satin gowns conjure Twenties Riviera glamour, when Coco Chanel partied with Picasso and Dalí alongside Russian exiles and British aristocrats – appeared again in Lagerfeld’s movie, which featured a tangle of beautiful people in a Cap d’Antibes mansion.

A giant pair of pirate boots awaits the arrival of the Pirates of the Caribbean junket, while a flotilla of luxury yachts drop anchor near by. The Cannes Film Festival unspools as we speak, the Hollywood behemoths are installing themselves at the Majestic and the Carlton, erecting vast publicity hoardings and promotional sets for the summer blockbusters.

The big buzz is that Chanel has come to town, opening a pop-up shop directly opposite the festival’s red carpet, displaying its latest collection – several items of which will doubtless appear on film stars throughout the week – and several show-stopping gowns worn at previous premieres.

As for the clothes, there were as many Chanel outfits in the audience as on the catwalk. Blake Lively, who featured in the brand’s latest handbag campaign, was in a midnight blue sequin blazer and tiny miniskirt; Vanessa Paradis wore a black jumpsuit; Laura Bailey, a feathered shift-dress; and Alexa Chung, a petal-pink midi-skirt.

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